Simplicity is a powerful concept, but it's not always easy to achieve. As the late Steve Jobs famously said, "Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." This statement holds true for many successful companies, including those in the sunglasses industry. While most sunglasses brands offer hundreds of different models, there are some that choose to focus on a smaller range of models. In this blog, we will explore the benefits that these brands offer to both consumers and the brand itself, using the example of Vistinse, a Swiss sunglasses brand that currently offers only ten models.
Offering a smaller range of models can provide numerous benefits to sunglasses brands. Firstly, it allows the brand to focus on quality over quantity. By limiting the number of models, the brand can concentrate on designing and producing high-quality sunglasses that meet the needs of its target audience. This approach can result in more satisfied customers, who are more likely to return to the brand for their future sunglasses purchases.
Secondly, a smaller range of models can help the brand establish a clear and unique brand identity. By offering a limited range of models, the brand can develop a distinctive style that sets it apart from its competitors. This approach can help the brand attract customers who are looking for something different and unique.
Thirdly, offering a smaller range of models can help improve the customer experience. With a smaller range of models, it is easier for customers to navigate the brand's offerings and find the model that best suits their needs. This approach can lead to more positive customer reviews and recommendations, which can help the brand attract new customers and build a loyal customer base.
Finally, offering a smaller range of models can help the brand adopt sustainable practices. By focusing on a limited number of models, the brand can reduce its carbon footprint and waste production. This approach can help the brand appeal to customers who are looking for eco-friendly products and improve the brand's reputation as a socially responsible company.
One example of a sunglasses brand that has successfully implemented this approach is Vistinse, a Swiss sunglasses brand that currently offers only ten models. By focusing on a limited range of models, Vistinse has been able to create a unique brand identity that resonates with its customers. The brand's sunglasses are designed in Zurich with high-quality materials, and the company places a strong emphasis on sustainability.
In conclusion, sunglasses brands that offer a smaller range of models can provide a range of benefits to both consumers and the brand itself. By focusing on quality, creating a clear brand identity, providing an enhanced customer experience, and adopting sustainable practices, these brands can differentiate themselves in a crowded market and build a loyal customer base. As Steve Jobs once said, "Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." This sentiment holds true for sunglasses brands that offer a smaller range of models, as they can move mountains by offering quality, sustainable, and stylish sunglasses that resonate with their customers.